Pop-up exhibition tips

Why are Pop-Ups So Popular

• It’s an inexpensive way to test the waters

• Boosts accessibility to new audiences

• The public love to meet the people behind the work

• You take full control of the curation of the space

• Long-term gallery representation can become stale to the viewers

• Established galleries may only want established artists

• The activation of the space with a wide range of works keeps the public interested

• Your timing is flexible

• A first step to being discovered by other galleries

Succeed at your Pop-Up exhibition!

• If time restraints are difficult for manning the space, try collaboration with others. It will help motivate, add diversity, attract a broader audience and you can lever with each other’s networks and platforms to promote and expand reach.

• If manning the show is impossible, find a pop-up sponsor or volunteer who can do that for you.

• Openings are a great way to gather momentum and good spirit for you. Word of mouth is your best friend and marketing tool in a provincial town like Nelson.

• Have a floor talk, it adds a rich layer to the public’s understanding of your methods and meanings. They love it!

Timing your show

• Choose achievable dates to reduce your stress. Do you want it to tie in with other local events?